Brand and sponsorship

M&G is a trusted and leading brand in the UK and Europe. We believe that strong support for our brand, through sponsorship, advertising and events, plays an important role in communicating M&G's values to our customers worldwide.

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M&G Ski campaign

M&G has committed to an active presence in European mountain resorts for the fifth winter season in a row. The 2014-15 season will see M&G's Ski Campaign rolled out in 45 ski resorts across six countries, in five different languages. The activity includes billboard advertising, gondola wraps, lift pylon posters as well as sponsorship of 30 ski schools. And for the first time M&G has introduced five mountain-top photo points for skiers to capture their favourite memories.

As part of this unique campaign, M&G will also be donating up to a total of €25,000 to a range of charities across Europe, with the help of an eye-catching M&G ski montage. Skiers on the slopes and off will be asked to upload a photo to an online montage especially created for this ski season. For every photo uploaded, M&G will donate €2 to charity until each of the 12,500 spaces on the montage have been filled and we've reached our €25,000 target.

For details of this year’s initiative please visit our M&G Ski website.

Chelsea Flower Show

M&G is the exclusive sponsor of the Chelsea Flower Show, staged by the Royal Horticultural Society.

The Chelsea Flower Show is a unique event that marks the start of the UK "season" - a series of cultural and sporting events over the summer. The Charity Gala Preview Evening attracts the most FTSE 100 chief executives and chairmen of any such event.

We began our sponsorship in 2010 and have recently extended the agreement until 2017.

Sue Biggs, RHS director general, says,

"M&G’s support provides a vital contribution to our work to involve, educate and inspire millions of gardeners across the country and the world, not only through the fantastic show gardens they bring to the RHS Chelsea Flower Show, but through their support of the Charity Gala, which directly benefits the RHS Campaign for School Gardening."

For pictures and further information about our sponsorship and our garden, visit our dedicated Chelsea Flower Show website.

Other M&G sponsorships

We are a regular sponsor of several major pensions-related conferences, including the LGC and SPS events, as well as asset specific conferences in the UK and overseas, such as INREV, MIPIM and Expo Real.

Market leading brand

M&G maintains a consistent and distinctive brand across all of the markets in which we operate.