At M&G, our purpose is clear:

Investing well for our customers demands a responsible, active and long-term approach. We look for the best opportunities to invest, across a wide range of assets, for people who care how their money is invested.

We believe to lead the market, not follow it, means thinking creatively, acting with conviction and working collaboratively.

This combination of vision, expertise, and insight is what makes us different. We call it our IM&GINATION.

And our IM&GINATION that’s helped us remain in the top 10 brands in Europe since 2011*.

The value of investments will fluctuate, which will cause fund prices to fall as well as rise and you may not get back the original amount you invested.

*source: Fund Buyer Focus “Fund Brand 50” report.

Across all asset classes, we maintain a long-term view of the investments we make in order to deliver solutions to meet the needs of your clients.

We invest our customers’ savings responsibly by working closely with the managers of the companies and assets we invest in to make sure they are delivering the best possible, long-term, risk-adjusted returns. This includes in-depth analysis of all the factors that impact the investments that we make. The consideration of environmental, social and corporate governance practices form an important part of our investment process and we challenge companies when we think their approaches pose a risk to long-term performance.

The value of investments will fluctuate, which will cause fund prices to fall, as well as rise, and you may not get back the original amount you invested.

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While we’re focused on building a positive future, we are proud of our heritage. Since the launch of Europe’s first mutual fund in 1931, M&G has been helping people to prosper by putting their investments to work.

At M&G, we believe that by working in partnership with our clients, we’re able to help them grow their businesses.

Our focus is helping you to support investors by building confidence in their decisions, creating solutions tailored to your business, to give you the tools to have conversations that really resonate with your customers.

To do this, we work in partnerships that benefit all involved to make sure we deliver the returns our investors need while having a positive impact on the world around us. We work hard to get the best possible value, while investing to create jobs, homes and vital infrastructure can build a better future for our customers as well as society.